Strategic Communications

Individual Messaging at Scale

Highlight’s Strategic Communications solutions enable federal agencies to reach their stakeholders with targeted and customized messaging that communicates and evolves based on their needs, interests, and goals throughout the lifecycle of a program.

Integrating Technology and Communications

Highlight’s Strategic Communications team expertly aligns and integrates each communication channel, from websites, chatbots, and social media, to email, digital, print, and customer service centers. We continually measure results to understand the best and most effective messaging, channel delivery, and opportunities for improvement. We bring emerging technologies proven in commercial spaces into the government sector to deliver mission-critical communications more efficiently. We develop a deep understanding of our customers’ mission and communication needs to deliver the right messaging to the right audience at the right time. 

Highlight’s Strategic Communications services increase the level and quality of stakeholder engagement, expedite mission objectives, and improve stakeholder satisfaction, no matter the size of your audience.

Case Study

NIH OER - Communications Support

NIH Office for Extramural Research (OER) provides the corporate framework for all 27 Institutes and Centers communicating timely and accurately information on grants, policies, and processes to the extramural research community. Highlight provides full-scope communications support including social media, events, content development, and website management. Our social media strategy resulted in a near doubled Twitter audience and increased followership across other platforms. To address website users and reduce strain on customer service staff, Highlight developed the first chatbot with an accurate response rate of over 90%.

We Follow the HI-WAY™

Supporting our Strategic Communications customers involves a broad range of stakeholders. At Highlight, we are driven by HI-WAY™, our customer-centric best practices framework that guides how we deliver our services and ensures that we maintain collaboration and stakeholder engagement throughout the process. It is a service delivery methodology that has proven to be successful and cost-efficient for customers. HI-WAY™ assures the quality of each engagement and significantly improves stakeholder satisfaction.